Overcoming Objections - Free Is Not The Same As Impartial

USwitch - An Unbiased Reference?
Every now and again someone who has been looking at changing to T+ tells me that they went onto Uswitch - or one of the other comparison sites - and that they couldn't find T+ there. Obviously they want to know why this is.

I usually explain this by pointing out that they weren't charged a fee for this comparison, that the website owners have to make their money somehow and that the way they do this is by getting a commission fee from the energy company whenever they change their supplier.

I politely point out that, despite the popular perception, most of the comparison services available cannot be described as unbiased. Yes they are free but, since they are gaining commission whenever someone switches, they can hardly be considered to be impartial.

Because I've been involved in telephony and energy for over 25 years now, most people will accept my reasoning here. If they still seem a little doubtful I suggest that they test my logic by entering Telecom plus as their current supplier and seeing if the comparison website can find anyone cheaper. That usually does the trick.

However, now it's even easier as The Telegraph have published a nice article which not only blows away the "independent" perception of the comparison sites but specifically names T+ as the most likely cheapest source for standard users - the majority of your potential customers in other words.

If you haven't already seen this then the link is below. The next time somebody plays the USwitch card you'll know where to send them.

http://www.portal.telegraph.co.uk/property/main.jhtml?xml=/property/2005/09/13/pjeff13.xml&sSheet=/property/2005/09/17/ixpright12.html

Traffic Exchanges
If any of you are using traffic exchanges for advertising on the internet, I've put a new page on one of my websites which advises on how to do this effectively. You can see it here:


http://www.perfectsystem.co.uk/hit_exchanges.html


Best Regards,

Hamish

http://www.utilityvalue.co.uk
http://www.perfectsystem.co.uk